Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives. Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]
Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]
There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]
