Martechvibe will honour 30+ enterprises leading the change via loyalty and retention strategies driven by data and powered by technology. Epsilon and WebEngage are presenting sponsors for the Martech Power List for loyalty and retention, respectively. The Martech Power List will be announced on 15 December, highlighting the list of enterprises in the Middle East […]
How is Martech helping brands evolve the way they build relationships with customers? The answers are in our sneak peek of the Martechvibe-hosted CMO Think Tank in partnership with Oracle. Here is what we overheard in the boardroom… The global economy is slowly recovering. The World Economic Outlook report pegged 2020’s contractions at 3.3%. It is […]
In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. The summit is a testament to our dedicated efforts to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. Backed with a sound team, Vibe Martech Fest started with a keynote address by Sonia Lekhal, […]
The name Simon Lancaster often rings a bell. A regular media commentator on communication and regularly appears in GQ, PR Week, The Mail, The Guardian, Total Politics and the BBC. Pumping our delegates and viewers at the 3rd Annual VMF Middle East, virtual edition, the leading global speechwriter who has written for top politicians and […]
In conversation with Jesper Broberg about how experiences marketing drives revenue through customer loyalty with personalised experiences and creating customers for life. Jesper Broberg, Vice President of Business Development for Sitecore in the Middle East & Africa. He comes with more than 20 years of experience in the IT industry, working for Business Development across […]
Everybody knows the importance of digitisation and the digital transformation of a company. Hear it from the digital-first leader Perihan Abouzeid, Head of Marketing, Viu Middle East, who embraced marketing technology to fast track business growth. Their ability to leverage digital tools has become critical for businesses to survive the on-going crisis. Here are the […]
In today’s world ‘data is the new oil’. Discussing why a customer data platform is right for your business and how Seera Travel Group assessed CDP Readiness was Lousie Blake at the VMF 2021. Louise Blake, VP of Data at Seera Group. She comes with 15 years of experience in the data and analytics field, […]
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market. Keep reading to know which CRM software can work well for you. Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
