LLM

Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.

Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.

Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands who embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

GPTBots has enhanced its Audio LLM by integrating it with its RAG (Retrieval-Augmented Generation) framework, workflow orchestration tools, and plugin ecosystem.