Linear TV

Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

The release introduces a reimagined self-serve experience that opens Tatari’s advanced capabilities to digital‑first marketers, while preserving advanced features for power users at agencies and in-house marketing teams.

Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.