Intent Data

Unify’s Series B Funding, led by Battery Ventures, is set to expand its AI-powered platform that helps sales teams automate outreach and scale go-to-market strategies.

Together, Informa TechTarget and Salesloft will help sellers engage with active buying groups showing demonstrated interest in and genuine need for their solutions.

With Clay’s platform, sales and marketing teams can automate and refine that outreach using AI, ensuring that the right message reaches the right prospect at the right time.

This acquisition will deliver intent-driven marketing solutions for B2B companies to empower them and connect with buyers faster.

The concept of intent-based marketing isn't new; it has been discussed to the grave. From historical insights to real-time ones, the way marketers use intent data has rapidly evolved.

Brands and businesses utilising sponsored content material to attain attorneys, well-being care professionals, finance, protection and authorities decision-makers, and different prosperous enterprise communities can achieve this extra successfully, thanks to a singular program Breaking Media and Bombora introduced. “Bombora’s information enhances our area of interest experience and first-party information, enabling us to be taught, for […]