Hightouch

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

This partnership between Hightouch and Narrative reflects a shift in adtech and martech from monolithic, single-vendor platforms to flexible, composable, cloud-native solutions where enterprises control their data and activation.

The announcement deepens the partnership between Hightouch and Snowflake, reinforcing a joint commitment to delivering modern, composable, AI-driven solutions for marketers seeking to unlock value from their data.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Monks has an established footprint across the APAC region and deep data and marketing advisory and implementation capabilities.

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Hightouch and Databricks will empower retailers to build and activate self-service AI-enhanced custom audiences.

Hightouch, a data activation solutions provider, has acquired Workbase, a workflow automation startup that helps revenue operations teams build workflows on top of data warehouses like Snowflake. “The Workbase team designed a way for groups like revenue operations to activate their data warehouse for specific business use cases like product-led sales,” said Tejas Manohar, co-founder […]