Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
Following the recent success of a limited early access program for its users, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, launched Data Shops, the company’s latest innovative solution that makes it easy for any business in any industry to launch their own branded data eCommerce experience without spending […]
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
The strengthened partnership between Stor.ai and Toshiba aims to provide more retailers with tools covering the entire eCommerce journey, from placing an order to the customer receiving it. A spokesperson for Stor.ai said the two companies have worked together on product integrations in the past, and are now formalising their partnership to allow Stor.ai to […]
KUKApp is now available to 1.7 million merchants on Shopify. Convenient no-code technology lets businesses publish apps with App Store and Google Play in a single day. KUKApp aims to replace both development teams and app builders by offering a shorter release cycle than existing solutions. “Most low-code app builders are still a major time […]
Virtina announced a new chapter and a paradigm shift in their eCommerce goals with this partnership with the Wix Platform. The CEO of Virtina, Gigi JK, was thrilled about this development. He stated this about their newfound partnership with Wix, “Wix’s forward-looking product map focusing on SMBs is what made us take a deeper look […]
CleverTap announced superior growth numbers across the Middle East over the past year, fueling its expansion into Turkey. Since launching in the Middle East in 2020, CleverTap has doubled its growth in META by adding 100 new brands to its company portfolio. “Our rapid growth in the Middle East is welcomed with great enthusiasm and […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
Amazon acquired a team of more than a dozen satellite experts from Facebook to work on Project Kuiper. The wireless internet experts were hired by Amazon as it aims to launch thousands of satellites and roll out broadband services in the US and abroad. The employees moved from Facebook to Amazon in order to work […]
Cairo-based eCommerce platform Taager secured $6.4 million in new funding to expand its operations across the Middle East as it looks to capitalise on growth of online shopping in the wake of the coronavirus pandemic. The early-stage funding round was led by 4DX Ventures, a pan-Africa-focused venture capital company, the Taager said in a statement […]
