Customer Data Personalisation

The launch aligns with Zula Casino's ongoing vision to boast over 700 casino-style games for personalised promotions tailored to its users.

With generic marketing messages and standardised product offerings, individuals often feel disconnected from brands and struggle to find products that resonate with their unique preferences and needs, says Bronwyn Pretorius, Chief Marketing Officer at Ackermans.

The partnership will help Homes R Us create lasting connections with customers, understand their needs, and provide personalised experiences that resonate with them.

Fulcrum, a real-time personalisation provider, announced $5 million in funding, bringing the total amount raised to $7 million. Led by angel investors, the new funding will help Fulcrum accelerate its Customer Data Platform (CDP) technology roadmap, scale its business operations and better serve its growing roster of enterprise customers. “Fulcrum helps our customers gather first-party […]