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BlueConic Expands Customer Lifecycle Orchestration Capabilities

News

BlueConic Expands Customer Lifecycle Orchestration Capabilities

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]

Staff Writer

July 12, 2020

4C Study Says Insights-Driven Approach to Cross-Channel Video Results in Marketing Success

Immersive Technology

4C Study Says Insights-Driven Approach to Cross-Channel Video Results in Marketing Success

4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing […]

Staff Writer

July 14, 2019

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