Building sustainable and long-term organic traffic is crucial in every marketing strategy. And SEO is the most economical way to get organic traffic in the Arab world. Find out how you can make the best use of Arabic SEO for your website. In the Middle East region, there are more than 169 million people online […]
To succeed, businesses need to craft their ABM tactics to combine strategies and channels in interesting ways. Account-based Marketing (ABM) was one of the powerful marketing trends last year, and will continue this year as well. According to The 2020 State of ABM Report, 94.2 per cent of respondents have an active ABM programme besides […]
Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI. Customer attention spans are declining, and in this age of information overload and connected technology, […]
The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]
Learfield IMG College has announced Jennifer Davis as its CMO. She brings nearly three decades of strategic expertise to the leading media and technology services company in intercollegiate athletics. Her experiences with Amazon, Intel, and Honeywell will be valuable as Learfield IMG College remains intently focused on bringing innovation to its school and brand partners […]
Want to do your influencer marketing right? Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers. According to a […]
Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market. Keep reading to know which CRM software can work well for you. Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
Demandbase announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as CMO at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous startups and has […]
