CMO

Learfield IMG College has announced Jennifer Davis as its CMO. She brings nearly three decades of strategic expertise to the leading media and technology services company in intercollegiate athletics. Her experiences with Amazon, Intel, and Honeywell will be valuable as Learfield IMG College remains intently focused on bringing innovation to its school and brand partners […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]

Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]

CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]

Demandbase announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as CMO at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous startups and has […]

Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]

Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube.  And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]

HubSpot’s accelerated success illustrates the influence and impact of digital and inbound marketing.  Inbound marketing was conceptualised and created by Brian Halligan during his graduation days at the Massachusetts Institute of Technology (MIT) in 2004. Helping him in this endeavour was Dharmesh Shah, a fellow student at MIT and Halligan’s friend. The idea came about when […]

2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]

While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]