campaign measurement

The launch of Luci reflects Cint’s continued investment in AI-powered measurement tools that accelerate time to insight and help clients unlock more value from their campaign data.

With these launches, Blockgraph OnDemand delivers on its mission to make local advertising easier and effective–providing solutions to plan, activate, and measure campaigns–all backed by the same privacy-first infrastructure.

Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).

These benchmarks equip brands with the valuable data needed to evaluate their OOH strategies and make informed optimisation and budget decisions.

AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite – SK360. The new product will be available after Apple starts enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. […]