brands

Within a month of leveraging Google’s ad ecosystem, Nativex has recorded an increase in visibility and sales.

APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.

The customer success function is the leading indicator of what a company can expect to face in the market among its competitors, prospective customers, and partners.

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.

Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]

TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]

From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]

Engine Media Holdings, Inc, a company focused on technology and content solutions for partners in the esports, news and gaming sectors announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. Engine will […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]

Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]