Brand Growth

The acquisition enhances Impact XM's position as a provider of innovative experiential solutions and furthers the company's global reach and growth trajectory.

This partnership for consumer engagement and brand growth with PHD will enhance the visibility of its offerings, connecting with audiences nationwide.

Mindshare, the media services company that is part of WPP, launched Precisely Human Intelligence (PHI) – a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale. The PHI suite of products combines empathy and precision through a […]