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Audiense Launches MCP Connectors

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Audiense Launches MCP Connectors

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.

Staff Writer

July 29, 2025

180 Expands Global Footprint with Middle East and North Africa Hubs

News

180 Expands Global Footprint with Middle East and North Africa Hubs

The Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion opening two new offices, 180 New York and 180 MENA, based in Dubai and Doha 180 New York will integrate the social consultancy Brand Intelligence Operating System (BIOS), whose expertise in audience-inspired creativity and platform will be integrated across the 180 network. The […]

Staff Writer

January 19, 2021

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How Marketers are Surviving the AI-Powered Marketing Storm

10 minutes ago From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.

tvbeat, Spectrum Reach Launches Linear TV Solution

45 minutes ago Through this new offering with tvbeat, Spectrum becomes a US Multichannel Video Programming Distributor (MVPD) executing video ad campaigns in a CTV-like manner using traditional TV ad inventory.

NTT DATA Partners with Google Cloud

46 minutes ago NTT DATA will use Google Cloud technology to create industry-specific AI and cloud solutions, helping to speed up enterprise growth in sectors such as banking, insurance, manufacturing, retail, healthcare, life sciences, and the public sector.

Momentum Unveils SmartClips and Account Briefs

48 minutes ago SmartClips and Account Briefs launch alongside an upgraded Coaching Agent and deeper Microsoft Teams and Outlook integrations, advancing Momentum’s mission to create more business activity and drive measurable revenue growth.

Intention.ly Unveils AI Service Line

50 minutes ago Intention.ly’s AI services include custom GPT assistants, AI readiness and SEO audits, go-to-market automation, and an AI-driven lead growth engine to help financial services firms scale faster and stay competitive.

Adopt AI Unveils Zero-Shot Agents

51 minutes ago The zero-shot automation by Adopt AI enables companies to build intelligent agents in days instead of months, replacing complex user navigation with intuitive, goal-driven workflows.

Wizeline Unveils Marketing ^ AI

a day ago Wizeline’s Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale.

PLG, TikTok, and Visit Saudi Unite for MENA Esports Broadcast

a day ago The partnership between TikTok LIVE, Visit Saudi, and PLG marks a step forward in regional esports broadcasting, aiming to create and release new media solutions for the region that help brands connect effectively with young Arab audiences.

Legal & General Taps Tealium, Snowflake

a day ago Powered by Tealium’s integration with Snowflake’s Snowpipe Streaming API, L&G can better support its customers with application and call centre requests by routing them to agents already aware of their specific pain points.

Interpublic Partners with Aaru

a day ago The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.