Assembly

With creative, media, commerce, and data now unified and AI-enabled under Assembly in APAC, clients gain streamlined access to integrated solutions focused on measurable outcomes.

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.

Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).

Assembly, a global eCommerce software platform powering products including Helium 10, Pacvue and Refersion, announced the acquisition of PipeCandy, a vertical DaaS company and market intelligence platform that tracks insights on 5.4 million online retailers. Ben Collier, Head of Product at Assembly, said: “External data provides perspective that companies simply don’t have access to internally. […]