Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. The summit is a testament to our dedicated efforts to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. Backed with a sound team, Vibe Martech Fest started with a keynote address by Sonia Lekhal, […]
The name Simon Lancaster often rings a bell. A regular media commentator on communication and regularly appears in GQ, PR Week, The Mail, The Guardian, Total Politics and the BBC. Pumping our delegates and viewers at the 3rd Annual VMF Middle East, virtual edition, the leading global speechwriter who has written for top politicians and […]
In conversation with Jesper Broberg about how experiences marketing drives revenue through customer loyalty with personalised experiences and creating customers for life. Jesper Broberg, Vice President of Business Development for Sitecore in the Middle East & Africa. He comes with more than 20 years of experience in the IT industry, working for Business Development across […]
Everybody knows the importance of digitisation and the digital transformation of a company. Hear it from the digital-first leader Perihan Abouzeid, Head of Marketing, Viu Middle East, who embraced marketing technology to fast track business growth. Their ability to leverage digital tools has become critical for businesses to survive the on-going crisis. Here are the […]
In today’s world ‘data is the new oil’. Discussing why a customer data platform is right for your business and how Seera Travel Group assessed CDP Readiness was Lousie Blake at the VMF 2021. Louise Blake, VP of Data at Seera Group. She comes with 15 years of experience in the data and analytics field, […]
While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]
