AI marketing tools

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

The Conscious Compass offers targeted recommendations to boost brand performance, from strategic positioning and service stack guidance to tailored social and traditional media strategies.

To stay ahead, marketers are focusing their investments on Customer Data Platforms (47%), social commerce integrations (38%), AI-powered tools (35%), and omnichannel marketing automation (34%).