advertisement

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?

There are dramatic variances in rates of continuous play, driven by the combination of TV set model, streaming device, and publisher app being used. How does it affect advertising? Did you know that on an average, 8-10 per cent of overall streaming impressions were delivered when the TV was shut off? GroupM, WPP’s media investment […]