LinkedIn Adds Live Access and Newsletters to Creator Mode


LinkedIn is adding more features to its Creator Mode. This mainly includes LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.

Initially, LinkedIn Live will only be available to Members and Pages with more than 150 followers and/or connections who met certain criteria. With live video, users can broadcast content directly to your profile so you can interact with your audience in real-time, drive deeper engagement and establish your thought leadership.

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Newsletters: As a newsletter author, users can regularly distribute content on a topic they are passionate about. Plus, the platform ensures content is seen with automated email and in-app notifications.

Indeed, LinkedIn says that Live videos see, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters in the app.