LinkedIn is adding more features to its Creator Mode. This mainly includes LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
Initially, LinkedIn Live will only be available to Members and Pages with more than 150 followers and/or connections who met certain criteria. With live video, users can broadcast content directly to your profile so you can interact with your audience in real-time, drive deeper engagement and establish your thought leadership.
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Newsletters: As a newsletter author, users can regularly distribute content on a topic they are passionate about. Plus, the platform ensures content is seen with automated email and in-app notifications.
Indeed, LinkedIn says that Live videos see, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters in the app.