AdAdapted Launches Self-Managed Advertising Solution, Adapted Direct


Mobile advertising platform AdAdapted, recently launched Adapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to all businesses.

Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, they often lack connection to actual purchase results. Additionally, marketers have scarce options for easy-to-use, self-serve advertising solutions.

AdAdapted Direct solves these challenges by providing a solution to develop impactful creatives, select ad types, choose targeting and track performance, all of which is set up and launched in minutes. Marketers can track their campaign performance daily via the intuitive dashboard. AdAdapted Direct is the only on-demand tool that helps businesses target verified shoppers and get their branded products on shopping lists during pre-planning and referenced at the shelf in-store.

Targeting consumers at this stage of the shopping journey is especially important, since more than half of all shoppers use a shopping list to plan their visit, shop and create an online cart for in-store pick-up.

AdAdapted Direct enables brands and retailers to reach verified shoppers to drive purchase intent and build awareness. It does this by serving targeted mobile ads to AdAdapted’s exclusive network of millions of shopping list app users, while they are actively building their grocery lists. 

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With AdAdapted Direct, brand marketers can now also:

  • Control their marketing strategy. AdAdapted Direct puts a valuable shopper audience and high impact marketing capabilities in the hands of marketers, allowing them to control their spend and curate audience targets.
  • Compete with established brands. AdAdapted Direct enables marketers to reach their ideal shopper and get their product on digital shopping lists or into carts before they have a chance to choose a competitive brand.
  • Access exclusive audiences and inventory. In addition to the exclusive network of over 100M shopping list app users, marketers gain exclusive access to first-party pre-shop targeting from shopping list apps, so they can get the biggest return on their advertising investment.
  • Get megabrand access at an emerging brand price. AdAdapted Direct provides the ability to develop highly-targeted, high-value and impactful advertising at low campaign minimum spends.

“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often stumped to find tools that fit their company needs,” said Joshua Sukenic, Vice president, AdAdapted Direct. “AdAdapted Direct empowers brands to run campaigns that fit their budget while providing control, flexibility, and agility. We get brands in front of consumers closer to the point of purchase. AdAdapted Direct provides a new-to-market opportunity to activate consumer marketing to drive brand awareness and get branded products directly onto shopping lists and into shopping carts with one simple solution.”