The exploration of marketing data may seem akin to Newton’s apple-falling epiphany. How is data science looking and finding patterns, and how can marketers figure out ways to operationalise positive responses to those patterns with a relative degree of precision?

Three essential elements to align your customer technology with a growth mindset.

What kind of data do you need to add depth to customer profiles? Understanding customers on a deeper level can help serve them exactly what they are looking for. This session will delve into how behavioural data can be tracked and measured to inform your decisions on an individualised level.

With data as a key business driver, the marketing leader’s role is being elevated. Insights from the marketing team feed product development, new business verticals, channels to monetise fresh opportunities and a whole new way of doing business. Futurists are predicting that leaders of tomorrow will need skills that cut across behavioural economics, psychology, data science and culture, with technology at the core.
What are the skills that future martech leaders need to inculcate?

Is everyone in your organisation moving in the same direction? Reaching your maximum growth potential starts with finding the right metric to centre your growth strategy.

While the AI subject took a top spot in the technology world due to its potential for disruption, Karolis is confident that Web3 stays the platform for the future of the internet. Therefore as tricky as the bear market can be, it is also reshaping the industry for future growth. This is why visionary startups and corporations build the capabilities now to propel them to lead their markets once the new bull run begins. With more than 15 years of experience in both, he will talk about resisting distractions and strategically approaching future growth by building practical web3 capabilities today.

Common challenges have unique conversions. The average rate at which a consumer abandons their shopping cart before making a purchase is over 84%. Cart abandonment represents a major gap in potential conversions. Annually, it costs marketers about $2 trillion. This session seeks to solve an old challenge with a modern solution.

Did you know it costs 500% more to acquire a new user than it does to retain an existing one? With CAC costs so high, we need to double down on keeping the users we already have. In this session, we'll explore how breaking down barriers between marketing and product teams helps drive analytical success. Using actionable strategies, hints and tips, you'll discover how a unified approach to analytics will enhance your customer experiences, driving retention, loyalty, and lifetime value.

How can marketers leverage CDPs to build deeper relationships with customers? Making the most of customer data means being able to have a unified view of the customer to further action personalisation, and build engagement strategies.

How can marketers calculate the optimal ad performance equation in the digital age? Join industry expert Michel Lambert as he takes you on a captivating journey through 30+ years of invaluable experience in the world of CPG advertising. Discover the driving forces behind successful ad campaigns as Michel dives deep into the realm of ad tracking and measurement, while considering the different patterns among specific ad interactions that lead to conversions. See the important role that ad tech plays in decision making and why educating Senior Management is critical in driving changes and building ad tech capability. Get the right foundations to optimise where future ad dollars will be spent.

As generative AI systems become more accessible and powerful, they have the potential to drastically change the work and workflow of marketing teams. But how will it reshape specific marketing roles?

In this presentation, we will explore the significance of customer identity in driving marketing profitability and how it empowers businesses with precise customer data for effective marketing strategies.

Predictive analytics require the integration of multiple measurement models and massive amounts of data. This session introduces marketers to how to get started with using predictive analytics to find actionable insights that can establish a market advantage.

Younger customers are digital-natives that expect quick, convenient and seamless experiences. No matter if they interact with banks, healthcare or retail – the comparison is against Netflix and Amazon. This panel will explore how to better understand Gen Z, and Gen Alpha consumers in a way that goes beyond generational cohorts.
What we can expect from tomorrow’s consumer — and how to thrive in this new customer expectation.

As Marketers mature, they begin asking better questions and more from their martech application. Channel management and delivery are a given; marketers now want to work more efficiently, deliver better experiences, and measure against overall business objectives.

How is data and technology driving user engagement in apps? We asked the experts about how to achieve success as brands compete to get web users to download, onboard and engage with their app. How to craft meaningful journeys and measure tangible results.

Omnichannel communication has clear wins, but marketers have their hands full with hidden challenges. Do your teams and systems talk to each other? Is your data unified? Rise Up turns to the experts for solutions to seamless implementation and planning for all the hurdles that can typically turn up along the way.

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