Gatorade Expands Fuel Tomorrow Sports Platform
With the platform expansion, Gatorade is committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030.
Topics
Gatorade, an iconic sports drink from PepsiCo, is expanding its ‘Fuel Tomorrow’ sports platform globally in a bid to address equity in sports. What started as a US-based initiative will roll out globally in a series of initiatives within this year.
Bart LaCount, Vice President of Marketing at Gatorade, said, “Gatorade’s Fuel Tomorrow platform embodies our core mission – that is to ignite the potential that is inside each one of us, that can be unleashed through sport and being active. Unfortunately, not everyone has equal access to those opportunities – but at Gatorade, we believe everyone should be able to access sports and we firmly believe that barriers to participation should not exist. Gatorade looks forward to a future in which everyone, everywhere, can unlock the life-changing power of sport.”
With the platform expansion, Gatorade is committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030. Moreover, it promises to continue its mission to increase participation and to inspire future generations to get active.
May will also see an extension of the brand’s ‘Confidence Coach’ initiative following the successful launch with Rachel Yankey and Andriy Shevchenko in 2023. Fuelled by the finding that a lack of confidence within teens has a huge impact on the drop-out rate of sport, this innovative programme aims to inspire future generations by partnering with some of the world’s most iconic football players as Confidence Coaches to share their experience first-hand and motivate aspiring players.
