AppDirect Acquires Builtfirst
AppDirect will offer Builtfirst customers additional benefits and new functionality, such as the ability to leverage components of AppDirect’s digital commerce platform.
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AppDirect, a global B2B commerce platform, announced it has acquired Builtfirst, a self-service marketplace platform technology provider. Adding the Builtfirst platform into AppDirect’s suite of solutions further expands AppDirect’s ability to help companies of all sizes with their marketplace needs, becoming the single source destination for marketplaces.
Aaron Bailey, Co-founder and CEO of Builtfirst, said, “Builtfirst was created based on a vision where every business can succeed together. We have extensive experience in helping mid-size organisations accomplish their marketplace goals. By joining the AppDirect team, Builtfirst will become part of an organisation that’s founded on the same mission: to make technology universally accessible. AppDirect has a wealth of experience and knowledge in the Enterprise space, and with the addition of the Builtfirst platform, we now become a global powerhouse to meet all B2B marketplace demand.”
Michael Julve, AI and No-Code Builder of Product at AppDirect, said, “Companies often start with basic directories for integrations or special discounts and quickly evolve towards full-scale subscription commerce as experience and expertise grows.This acquisition creates a crucial pipeline for their entire journey.”
Andy Ellerhorst, Vice President of Corporate Development and Chief of Staff at AppDirect, said, “This acquisition provides an immediate pathway for Builtfirst customers to move to commerce, which is the natural progression for any marketplace. Bringing Builtfirst into the AppDirect team is not only beneficial for its customers, AppDirect will also gain a new line of business that helps our goal of making technology accessible for any sized organisation.”
As a subscription commerce platform, AppDirect will offer Builtfirst customers additional benefits and new functionality, like the ability to leverage components of AppDirect’s digital commerce platform.This new relationship between AppDirect and Builtfirst will provide multiple options on how to guide customers to begin their marketplace journey and scale to meet their future needs.
