Growth Marketing

Mobile Marketing

5 Secret Strategies to Unlock Personalisation at Scale

AI-Led Recommendations: 5 Secret Strategies to Unlock Personalisation at Scale

The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by...

9 Reasons Why eCommerce Needs Mobile Marketing

Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent...
How to Create a Successful YouTube Ad Campaign

How to Create a Successful Youtube Ad Campaign

Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost...
The Rise of the ‘M-Factor’ 

The Rise of the ‘M-Factor’ 

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device...

CallRail Reveals That 96% of Marketers Agree Attribution Is Critical for...

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released...

Mobile Marketing Strategies to Drive Sales and Revenue

An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile...

Study Says Text Messaging Has Six Times the Engagement of Email

EZ Texting, the leader in SMS marketing software for business, today released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting...

A TIGA study says Mobile Has Fallen Behind as Popularity of...

TIGA released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms....

Millennials Are Using Voice Search to Find Local Small Businesses, Mostly...

Data gathered by SCORE, an American small business mentoring organisation, found that more than half (58 per cent) of consumers used voice search to...
Is MENA Ready for 5G and Mobile Advertising

Is MENA Ready for 5G and Mobile Advertising?

Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G...

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