Wolt Adds New features Advertising Service for Merchants

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Local commerce platform Wolt is introducing new features to its advertising service for merchants.

Multi-venue campaigns: Merchants can create a single ad campaign across multiple venues. The feature is designed to maintain budget efficiency and give merchants control over their advertising spend.

New target audiences: This feature allows partners to target unique customer segments, without overlapping with existing customer base.

Data collaboration platform:  Developed in partnership with AppsFlyer, the platform promises secure data collaboration, seamless audience activation on ads and promotions, and precise measurement.

“We’re thrilled to be able to introduce major improvements for our enterprise partners. The new features set out to make advertising across multiple venues simpler, and help our partners boost incremental sales they get through Wolt Ads,” said Catalina Salazar, Global Head of Wolt Ads.

“Our goal is to drive meaningful growth for our partners without overwhelming customers with excessive content or compromising on privacy. We’re working hard on many fronts to achieve it.”

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