Webengage Aquihires Data Scientists from Propellor.ai
This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best-in-class verticalised analytics and AI-driven solutions.
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WebEngage, a full stack Retention Operating System, announced a significant bolstering of its data science and AI practice with the acqui-hiring of talented data scientists from Propellor.ai.
Avlesh Singh, Co-founder & CEO, WebEngage, said, “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win.”
Abhijat Shukla, Founder of Propellor said, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”
This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best-in-class verticalised analytics and AI-driven solutions as predictive segmentation, recommendations and persona building.
