Valentino Beauty Offers Immersive AR Experience with FFFACE.ME
Valentino Beauty has teamed up with FFFACE.ME on an immersive AR lipstick experience at a Spike Me pop-up in New York.
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FFFACE.ME has partnered with Mazarine to power an immersive experience at the Spike Me Valentino Pop-Up event held on 4-5 October at Flatiron Plaza, New York City.
Central to the pop-up was an augmented reality photo booth leveraging FFFACE.ME’s technology, allowing guests to virtually try on Valentino’s new Spike Valentino Buttery Matte Lip Colour collection and receive printed photos of their personalised look.
As guests approached the booth, they were invited to try on four different lipstick shades from Valentino’s collection, which transitioned on their virtual reflection. After the shades were showcased, the system selected an individual shade for each user and printed a photo of their virtual makeover.
Nika Mantyka, Creative Director at FFFACE.ME, said, “We believe that blending digital and physical experiences strengthens the emotional connection between consumers and brands.”
“Our work with Valentino Beauty is a perfect example of how augmented reality can offer a fun, personalised interaction with a product while creating lasting impressions.”
