Ulta Beauty Partners with Rokt
The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests.
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Rokt, an ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, announced it has partnered with Ulta Beauty, Inc., to expand the beauty company’s retail media network and elevate the guest experience ahead of the 2024 holiday season.
Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company’s guests in the Transaction Moment.
The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.
“We’re pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience,” said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty.
“We’re committed to providing a personalised, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests.”
By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt‘s technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers.
Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and hundreds of others.
“Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we’re thrilled to partner with them to expand their UB Media business,” said Laura Cosgrove, Vice President of Retail Partnerships at Rokt.
“Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable.”
