Typeface and Salesforce Integrate Generative AI and Marketing GPT
Customers using Marketing GPT will be able to leverage Typeface's generative AI content platform to create contextual visual assets for multi-channel campaigns.
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Typeface, a generative AI platform for enterprise content creation, announced a new partnership with Salesforce to integrate their brand-personalised generative AI capabilities with Salesforce Marketing GPT, the first GPT-enabled marketing platform built on the world’s most trusted CRM. Through this partnership, Salesforce and Typeface customers will be able to deliver contextual, customised content powered by generative AI across the entire customer journey.
In today’s fast-paced digital landscape, teams grapple with increasing pressure to deliver personalised content quickly on customers’ preferred platforms and channels. According to a recent Salesforce report, 60% of marketers say generative AI will transform their role. With this integration, businesses can look forward to unlocking tailored content across all their audience segments, campaigns, and channels.
Typeface provides dedicated AI models for each customer, which enables them to tailor AI-generated multimodal content for different personas and segments without concerns about data leakage. By integrating Salesforce’s Marketing GPT with Typeface’s brand-specific generative AI, businesses will be able to achieve scalable content personalisation, boosting customer engagement and conversion rates.
“Personalised content at scale can significantly improve the customer experience at every stage of their journey,” stated Abhay Parasnis, Founder and CEO of Typeface. “Our partnership with Salesforce brings the power of Typeface brand-affinitised AI within Salesforce’s widely used marketing services. Together, Typeface and Salesforce will provide comprehensive, high-quality customer and brand intelligence to create significantly more customised content for marketers in a fraction of the time and costs.”
With this integration, marketers will be able to leverage their own style guides, messaging, and brand assets to create highly relevant, customised content using trusted data from Salesforce’s Marketing GPT. Together, Typeface and Salesforce plan to bring new levels of creativity and productivity with generative AI to enterprises worldwide.
“With an ever-growing number of organisations relying on Salesforce, this integration will help deliver tailored, on-brand content seamlessly within the workflow of our customers. By partnering with Typeface to integrate personalised content directly into Marketing GPT, we are transforming the way businesses engage with their customers, enabling them to foster deeper, trusted connections and drive unparalleled productivity,” said Stephen Hammond, EVP and GM of Marketing Cloud at Salesforce.
