Timex Partners with IPL Team Punjab Kings
The partnership with Punjab Kings aligns with Timex's evolving consumer engagement strategy to connect with its audience through innovative initiatives.
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Timex, a global watch brand, returns to the spotlight at the 17th edition of the TATA IPL, forging a partnership with Punjab Kings as their ‘official timekeeper.’
Deepak Chhabra, MD, Timex Group India said, “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energised team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”
The partnership with Punjab Kings aligns with Timex’s evolving consumer engagement strategy to connect with its audience through innovative initiatives.
Moreover, this collaboration entails prominent Timex branding on Punjab Kings’ attire, underscoring the brand’s commitment to precision and performance on the cricketing stage. With Punjab Kings boasting a formidable lineup led by veteran opener Shikhar Dhawan, the team is poised for a competitive season.
