TikTok Unveils New Performance Advertising Solutions

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Social media platform TikTok has revealed new advertising solutions designed to help businesses achieve better results. Its new solutions include automated performance tools, additional measurement capabilities, and privacy technologies.

The new tools aim to help brands unlock the potential of TikTok. While the platform is used for entertainment, TikTok reports that 61% of users have purchased products after viewing content.

One of these tools include Smart+, which automates the advertising process, from targeting, bidding, and creatives. Meanwhile, the Out of Phone Retail offering bridges the digital and physical, bringing TikTok content in-store.

To provide a measurement solution, TikTok introduced the Conversion Lift Studies, which evaluates the real impact of TikTok ads. Additionally, it revealed Privacy-Enhancing Technologies that help advertisers protect user data.

“TikTok is building for the future. We have been listening, learning, and innovating with our advertiser partners to continuously develop solutions that deliver performance. TikTok is a unique ecosystem where culture, discovery, and commerce come together. Our goal with these new solutions is to empower brands to engage their communities on TikTok and achieve business results,” David Kaufman, Global Head of Monetisation, Product Solutions and Operations at TikTok, said.