TikTok Launches Symphony Creative Studio for Advertisers

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TikTok has announced that it is making its ‘Symphony Creative Studio’ tool available to all advertisers. Said tool is an AI-powered video-generation tool that can generate a video in minutes from minimal user input.

With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.

Part of TikTok’s Symphony creative AI suite, ‘Symphony Creative Studio’ aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production.

TikTok’s Symphony Creative Studio introduces a range of powerful features to simplify and enhance ad creation. The Generate & Remix Videos tool allows marketers to turn product details or URLs into engaging TikTok-ready videos in minutes, drawing inspiration from top-performing content.

Meanwhile, the studio’s Avatar Videos feature uses AI-driven avatars to personalise content, offering diverse options in terms of gestures, languages, and demographics. For businesses targeting international audiences, the Translate & Dub Videos tool provides seamless language translation and dubbing, ensuring wider accessibility.

Lastly, the studio also includes a Video Editor that optimises existing content with TikTok-style elements such as captions, stickers, and transitions, ensuring alignment with platform trends. To streamline content creation further, Your Daily Video Generations delivers daily, auto-generated videos customised to a brand’s needs, leveraging insights from TikTok’s top-performing content and past activity.

All content created through Symphony Creative Studio is transparently labelled as “AI-generated,” reflecting TikTok’s commitment to innovation, efficiency, and ethical AI practices.