The Souled Store Partners with Simpl
This partnership will enable consumers to access lakhs of official merchandise, available on The Souled Store platform through Simpl’s 1-Tap Checkout.
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The Souled Store, an online brand for officially licensed merchandise, announces its partnership with Simpl, a checkout network, to strengthen its e-commerce platform in order to provide an enhanced ecommerce experience as millions of customers make direct-to-customer (D2C) platforms their primary fashion retail channel.
Vedang Patel, Co-founder, The Souled Store, said, “The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to ecommerce and D2C platforms to fulfil their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom ecommerce has become the primary retail channel. In this endeavour, we are delighted to partner Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country.”
Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App and Website) through Simpl’s 1-Tap Checkout. This judicious mix of The Souled Store’s wide selection of products, delivered across the country, combined with Simpl’s 1-Tap convenience, will play a crucial role in enabling a seamless ecommerce experience for customers while enhancing conversions, minimising transaction failures, cash-on-delivery transactions and reducing product returns which are important pain points for the industry.
