Syndigo Unveils Fall 2025 Innovation Release
Syndigo’s Fall Innovation Release builds a cohesive vision of strategically using AI to support, accelerate, and enhance every part of the product experience from creation to checkout.
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Syndigo, a Product Experience Management (PXM) solutions company, has announced its Fall 2025 Innovation release, designed to help brands and retailers keep pace with the accelerating speed of commerce.
The new innovations introduce AI-powered capabilities, including Enhanced Content Layout Design, which automatically generates high-converting rich media content for optimised ecommerce pages, and intelligent Attribute Value Mapping & Transformation (AVMT) that automatically matches brand product information to individual retailer data fields at scale.
Together, the Fall updates represent more efficient workflows and faster time-to-shelf for brands and retailers alike.
According to Accenture, 90% of C-suite leaders believe the pace of change has accelerated since January, and 84% expect that pace to increase. A shrinking proportion of just 42% feel prepared to meet the disruption from that change.
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Syndigo’s latest AI-enabled innovations equip brands and retailers with critical tools to adapt and grow in a fast-changing, uncertain era of commerce, with scalable content activation and automation capabilities that improve product experience agility and accelerate speed to market.
“The rules of commerce are being rewritten in real time, and we’re prioritising updates that will help our clients keep up. With our latest AI-powered innovations, Syndigo empowers brands to activate content instantly, reduce manual work, and stay ahead in a world where every second counts,” said Tarun Chandrasekhar, President and Chief Product Officer of Syndigo.
“These new capabilities enable instant content generation, automate retailer-compliant syndication, and unlock the enormous sales potential of the fast-growing AI shopping marketplace.”
Key Innovations
- AI-Powered Enhanced Content Layout Design:
Instantly generates rich, conversion-optimised Enhanced Content for every eligible product page, reducing manual design effort, increasing efficiency, and accelerating time-to-shelf. Brands can now deliver compelling product experiences everywhere, with layouts intelligently and automatically created from existing assets.
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- Intelligent Attribute Value Mapping & Transformations:
Automates data mapping and compliance across hundreds of retailers, reducing errors and accelerating syndication readiness. Flexible, rule-driven transformations ensure content acceptance and brand consistency, unlocking channel reach and reducing costly delays.
- New AI GoPilot Capabilities:
New capabilities of Syndigo’s built-in AI PXM assistants include visual attribute extraction from images and data quality validation, ensuring product data matches real-world packaging and claims.
- Expanded ‘Is it Live’ Analytics:
Determines whether submitted product updates have been published by an expanded list of major retailers and identifies even more content compliance issues that could delay approval.
- Language-Aware Search:
Enables multilingual and contextual product search and discovery within the Syndigo platform for faster, more accurate catalogue navigation.
- Integration Studio & Other Enhancements:
Streamlines onboarding, data matching, and integration for scalable product management.
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With these recent AI-driven innovations, Syndigo empowers brands and retailers to:
- Accelerate time-to-market: AI-driven content creation and layout automation reduce manual work.
- Improve accuracy and trust: Visual and qualitative checks ensure product data reflects real-world packaging and claims.
- Elevate content performance: Smarter layouts, better metadata, and contextual enrichment improve discoverability and conversion with minimal upfront input required.
These updates follow the recent launch of Syndigo OpenAI Connect and Syndigo GEO, new solutions designed to help brands and retailers make products discoverable and purchasable in the growing Agentic Commerce marketplace.
The Fall Innovation Release builds a cohesive vision of strategically using AI to support, accelerate, and enhance every part of the product experience from creation to checkout.
“Syndigo’s ongoing innovation in AI-ready product data integration enables us to prioritise quality and consistency across channels, leveraging AI to publish content faster, smarter, and with greater confidence,” said DeeDee McCoy, Director of Omnichannel Marketing at Chomps.
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