SU.RE Partners with British Council for Sustainability
This strategic collaboration empowers SU.RE signatories to become sustainable brands and facilitates partnerships with like-minded entities in the UK, Denmark, and beyond.
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SU.RE (Sustainable Resolution), an initiative by Reliance Brands, United Nations India, ministry of textiles, the government of India and the Clothing Manufacturers Association of India has partnered with the British Council to reinforce sustainability within India’s apparel sector.
This strategic collaboration not only empowers SU.RE signatories to transform into sustainable brands but also serves as a conduit for collaboration with like-minded partners in the UK, Denmark and beyond.
The partners of SU.RE have announced a new project comprising three comprehensive phases from May to October 2024. The project aims to guide and support participating signatories on their sustainability journey through mentorship sessions, development of actionable plans and addressing challenges such as consumer perception and stakeholder alignment.
“International recognition for SU.RE to be included as a partner with the UN, British Council and Global Fashion Summit is an important milestone in SU.RE’s progress towards driving the sustainability movement in India. CMAI is proud of its role in the creation of SU.RE and looks forward to driving this crucial movement in the coming years,” said Rahul Mehta, Chief Mentor, CMAI.
“We’re delighted to partner with SU.RE on this pioneering initiative. It marks a significant stride in fostering sustainable practices within the Indian fashion industry. This project presents a unique opportunity for fashion practitioners to forge international connections, fostering a dynamic exchange of knowledge and a collaborative spirit,” said Ruchira Das, Director Arts India, British Council.
“In the words of the UN Secretary-General, making peace with nature is the defining task of the 21st century. Yet we know that worldwide, as with many industries, textiles and fashion largely follow models that will not deliver that peace. Sustainable fashion therefore isn’t just about what we wear; it’s a statement of our values, echoing our respect for nature and future generations,” said Shombi Sharp, UN Resident Coordinator in India.
“The Indian fashion industry presents a unique opportunity to combine innovation with circularity to achieve large-scale impact. Project SU.RE is an initiative aimed at exactly that, environmental and social sustainability in one of the world’s largest and most creative fashion industries. The partnership with the British Council, and this roundtable, will further facilitate mentorship and exposure to the latest international best practices from the UK and globally. The United Nations in India is proud to be a partner in this journey putting circularity at the heart of apparel brands in India,” added Sharp.
“At Reliance Brands, we are committed to driving sustainable practices across the fashion industry. The SU.RE project reflects our dedication to reducing the environmental impact of fashion production and fostering innovation in this space. We are excited to partner with the British Council to further these efforts,” said Jaspreet Chandok, Group VP, Reliance Brands Ltd.
