Stackless Data Releases Next-Gen Martech for Ecommerce Profitability

What to Read Next

1. Cognizant with ServiceNow Launches Stores 360 for Retail Operations

2. commercetools Introduces InStore for Consistent Shopping Experience

3. eBay to Acquire Caramel for Online Vehicle Transaction Experience

4. Instacart Partners with POS Providers for Caper Cart Adoption

Stackless Data, a provider of advanced data solutions, announced the launch of its next-generation ecommerce marketing optimisation platform for ecommerce profitability.

Unlike traditional tools that merely aggregate marketing data from disparate ad platforms, the new Stackless Data solution provides businesses with a unified view of cross-channel sales profitability — empowering marketers to optimise every dollar based on Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Profitability Scaling Margin (PSM).

The solution goes beyond surface-level campaign data to help businesses identify their most valuable customers, optimise acquisition strategies, and scale marketing efforts profitably.

“Legacy marketing tools focus on short-term wins by pulling in data from various platforms, but they fail to connect the dots across customer touchpoints, products, and true profitability,” said Nachi Mehta, CEO at Stackless Data. “Our next-generation technology ensures marketers not only know which ads drive revenue but also which campaigns drive sustainable, long-term profit.”

The new platform empowers marketers to move away from siloed metrics and superficial ad performance reports. With an integrated approach, companies can:

• Identify the most profitable customers, not just the easiest to acquire.
• Allocate budgets to campaigns with the highest LTV:CAC returns.
• Scale marketing efforts with confidence, backed by real profitability data.

Stackless Data’s technology is designed for forward-thinking businesses that want to maximise ROI while building a foundation for scalable, sustainable growth.