Sprout Social Acquires Tagger Media
Tagger’s solution enables companies to discover influencers, plan and manage campaigns, analyse competitor strategies, report on trends, and measure ROI. Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform provider, for $140 million. “As influencer marketing has changed the way brands build awareness and […]
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Tagger’s solution enables companies to discover influencers, plan and manage campaigns, analyse competitor strategies, report on trends, and measure ROI.
Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform provider, for $140 million.
“As influencer marketing has changed the way brands build awareness and connection, our customers are increasingly demanding to break the workflow silos between core social media strategies,” said Justyn Howard, Sprout Social’s CEO and co-founder, in a statement.
“By bringing Tagger’s influencer marketing software into Sprout’s suite of solutions, we have the opportunity to deliver the next generation of social insights to our customers to fuel business strategy and measure the full ROI of holistic social investments. Tagger and Sprout have a shared mission for building powerful and intuitive software, and we’re excited to bring our industry-leading products and teams together.”
“We are excited to broaden our market footprint into influencer marketing with the addition of an exceptional product and an exceptional team,” said Joe Del Preto, chief financial officer of Sprout Social, in a statement.
“We see a strong opportunity to further accelerate Tagger’s growth and drive high adoption of influencer marketing software in our customer base. As we align our product roadmaps and platform strategy, Tagger represents a new and differentiated growth opportunity to complement the beginning of our next great growth chapter toward our target of $1 billion in subscription revenue.”
Tagger’s solution enables companies to discover influencers, plan and manage campaigns, analyse competitor strategies, report on trends, and measure ROI.
“We started Tagger because we saw extraordinary potential in the creator economy and knew there was an opportunity to build disruptive and innovative software for brands,” said Pete Kennedy, Tagger’s founder and president, in a statement. “We’re delighted to execute together on a shared vision to define this rapidly emerging market.”
“We believe Sprout’s incredible brand recognition, well-refined go-to-market strategy, and industry-leading software will enable us to further accelerate the opportunities for our employees and the value we deliver to our customers,” said Dave Dickman, Tagger’s CEO, in a statement. “We’re motivated to establish ourselves as the category winner in influencer marketing.”
