Spreetail Unveils True Ads to Eliminate Waste & Maximise Incremental Sales
As part of Spreetail’s Smart Shelf suite, True Ads gives brands the clarity to invest more confidently in ads that truly grow their business across marketplaces.
Topics
Spreetail, the ecommerce marketplace accelerator, has announced the launch of True Ads, a proprietary causal AI incrementality engine that helps brands maximise profitable growth and eliminate wasted ad spend.
As part of Spreetail’s Smart Shelf suite, True Ads gives brands the clarity to invest more confidently in ads that truly grow their business across marketplaces. The new tool has delivered up to 78% year-over-year growth in incremental ad revenue, transforming advertising from a cost centre into a predictable, high-return engine.
Built as an end-to-end incrementality engine for ecommerce advertising, True Ads is proven to eliminate up to 50% of wasted ad dollars YoY, redirecting spend toward incremental opportunities.
ALSO READ: Spreetail Launches AI-Powered ‘Listing Doctor’
By building proprietary incrementality metrics down to the keyword, campaign, and product level, True Ads reveals exactly where advertising is creating net-new sales — and where spend is simply reallocating revenue that would have happened organically.
“With margins under pressure, brands cannot afford to spend on ads that simply replace demand they already earn organically,” said Josh Smith, Chief Technology Officer at Spreetail.
“True Ads uses causal AI to reveal which ad dollars are truly generating incremental growth. It protects brands from cannibalisation, eliminates wasted spend and gives them the confidence to scale only what actually drives profit.”
True Ads Key Features:
- Causal AI Incrementality Engine: Quantifies the true impact of ad spend using causal inference, not correlation, so brands know what is actually driving growth.
ALSO READ: Reputation Unveils AI-Powered Tools to Elevate Brand Intelligence
- Campaign-Level Measurement: Distinguishes incremental lift from cannibalised sales across all targeting types — down to individual keywords.
- Wasted Spend Detection: Identifies and eliminates non-productive ad spend by reallocating budget toward profit-positive campaigns.
- Market Share and Organic Rank Integration: Reveals how paid media influences long-term brand momentum, including organic visibility and market share.
- Unified Profit Intelligence: A single platform to measure incremental GMV, incremental margin, and the organic lift generated by advertising.
True Ads is the latest addition to Spreetail’s growing Smart Shelf suite, which includes Price Pulse, Listing Doctor and Promise Pro. The Smart Shelf suite is a set of tools designed to help brands win on the digital shelf through speed, accuracy and smarter execution.
ALSO READ: Causal IQ, Quorum Partner To Optimise Consumer Travel Profiles
