Spotlight: The One with the ‘Map’ to Upsell Opportunities
Future MarTech Leader throws the spotlight on Rajendrasing Bhadoriya from Verticurl
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What does it take to show customers that you can be a trusted martech partner? A comprehensive approach that ensures best results and underpins the commitment to delivering exceptional performance, and the determination to identify marketing gaps and opportunities.
As the nominations pour in for the “Do You Know A Future Martech Leader?” initiative, here is a preview of our next shortlisted candidate: Rajendra Singh Bhadoriya from Verticurl.
About Verticurl
Verticurl, a division of Ogilvy, was established in 2006 with the mission to be the world’s leading marketing technology services agency for multinational firms. It enables clients to assess, deploy and integrate martech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion and leverage marketing technology to achieve operational excellence. Since 2006, the company has grown at a phenomenal rate, with over 1,100 team members and presence in the US, Canada, Brazil, Australia, Singapore, UK, Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China.
Bhadoriya’s Contribution
In his current role within the organisation, Bhadoriya serves as a key contributor focused on delivering the highest quality work to the North American clients. His responsibilities revolve around ensuring that clients receive exceptional service and results, which includes overseeing various aspects of projects, from marketing strategy and development to execution and beyond.
“I successfully led the integration of Marketing Automation Platform (MAP) tools within client organisations, streamlining their marketing efforts and enabling more efficient customer engagement,” added Bhadoriya.
Chosen Tech Support
Bhadoriya measures campaign performance and martech effectiveness through tailored KPIs, real-time data from Adobe Experience Manager, Adobe Marketo, Oracle Eloqua, and Real-time CDP, as well as workflow optimisation with integrated Adobe packages like Workfront. According to him, it ensures error-free marketing operations and allows him to identify opportunities for upselling new martech services based on results and client feedback.
With over a decade of experience in the field of digital marketing, Bhadoriya has developed a robust understanding of how to select and implement technology tools and solutions effectively. He believes that one of the most promising emerging technologies is CDP, particularly in light of the industry’s shift towards a cookie-less environment.
“CDPs hold great potential because they empower organisations to harness and leverage their first-party customer data, which is becoming increasingly valuable in a privacy-conscious world. By centralising and effectively managing this data, organisations can create more personalised and relevant marketing experiences.”
To thrive in this competitive environment, staying ahead of the curve with dynamic knowledge and technology development is the key to being the next martech leader. And Martechvibe is committed to unveil narratives of brilliance. Have you entered your nomination yet?
