SPH Media Revamps Brand Identity
The revitalised visual identity highlights SPH Media's ongoing dedication to impactful storytelling and providing platforms for essential narratives.
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SPH Media has announced its recent revamp of its brand identity, in an aim to better reflect its evolution and ambition as a relentless creator of quality content and experiences, amidst the changing media landscape.
Fen Peh, Head of Corporate Marketing and Communications at SPH Media, said, “We are excited to unveil SPH Media’s refreshed brand, a testament to our commitment as the relentless creators of content and experiences. The revitalised visual identity highlights our ongoing dedication to impactful storytelling and providing platforms for essential narratives. The brand refresh also aligns with our transformation journey amidst a highly competitive media landscape, as we continue to evolve our portfolio of news, entertainment and lifestyle media to engage our audience.”
The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.
