Sony India Debuts CGI Campaign
The campaign crafted in collaboration with Interactive Avenues, the digital arm of IPG Mediabrands India, is meticulously designed to resonate with music lovers across the country.
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Sony India has rolled out a computer-generated imagery (CGI) campaign for Holi which is aimed at transforming the way everyone enjoy this colourful festival.
Yugo Omura, head of brand activation, Sony India, said, “This CGI campaign is a new initiative from Sony India to engage our audience in a captivating manner with a high recall value. We aim to establish a stronger connection, showcasing the seamless integration of marketing and technology with our product lineup. Our top-selling XV800 party speaker reflects this commitment by delivering best-in-class music experience, elevating consumer experience to new heights.”
The campaign crafted in collaboration with Interactive Avenues, the digital arm of IPG Mediabrands India, is meticulously designed to resonate with music lovers across the country.
Abbhishek Chadha, EVP – North & East, Interactive Avenues, said, “For generations, Sony has adeptly pioneered technology and content innovations for the world. Leveraging our techno-creative prowess and long-standing association with the brand, we have focused on delivering a visually spectacular, new-age experience that today’s digital audience craves.”
In line with the brand’s vision, the campaign showcases Sony’s party speaker, the XV800, as the ultimate vibe setter. The primary goal of this campaign is to amplify awareness about the product’s abilities to elevate any gathering.
