Snapchat Partners with AJIO for Latest Campaign
The campaigns reached 42 million users and drove 22X ROAS for AJIO during initial phase of the sale.
Topics
AJIO, a fashion and lifestyle brand under Reliance Retail’s digital commerce initiative, collaborated with Snap Inc. to enhance its Big Bold Sale.
An AJIO spokesperson said “With over 6000 Brands & 1.7 Mn curated fashion styles AJIO is the preferred fashion destination for Young India. Snapchat’s large captive audience and formats provide a uniquely immersive experience. The BBS results demonstrate the platform’s potential, and we are looking forward to growing our partnership with Snap.”
To promote the Big Bold Sale, AJIO employed a two-phase strategy on Snap, focusing on pre-buzz and the sale period. Various formats including AR lenses, Snap ads, Story ads, and Collections were utilised to engage users and drive purchase intent.
The campaigns reached 42 million users and drove 22X ROAS for AJIO during the sale.
