Skechers Launches AI Retail Assistant Luna
Using real-time data from the conversation, Luna acts as a personal stylist, suggesting garments based on the customer’s current outfit.
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Skechers has deployed Luna, an AI powered retail assistant created by We Are Social, at its new store in Punggol Coast Mall, Singapore.
Customers can converse with Luna through an interactive kiosk in-store or via Telegram, receiving real-time personalised style advice and product recommendations. Using real-time data from the conversation, Luna acts as a personal stylist, suggesting garments based on the customer’s current outfit or helping them piece together a look from the rack based on their preferences.
The month long activation celebrates Skechers’ new store opening in the heart of the Punggol Digital District.
Irene Lee, Senior General Manager, Skechers Singapore, said, “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”
Manolis Perrakis, Innovation Director at We Are Social Singapore, said, “The emergence of AI speech to speech technologies is powering an agentic AI revolution that forms the backbone of future consumer facing systems.”
“Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two way conversations that connect the shop floor and customers’ phones.”
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