Similarweb Acquires Admetricks
This acquisition of Admetricks will offer a more comprehensive solution for marketing and advertising across channels.
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Similarweb announced the acquisition of Admetricks, a creator of ad intelligence software that is slated to form the core of the new Similarweb Ad Intelligence product.
Similarweb CEO Or Offer said, “Admetricks’ excellence in display advertising intelligence fits naturally with Similarweb’s strengths, helping customers understand how to refine their media budgets and improve their reach in display advertising among publishers, retail marketplace advertising and digital marketing more broadly. We look forward to taking Admetricks’ capabilities global. Their existing customers include both regional and global brands selling into Latin America. We want to support this current book of business while also introducing them to the value of the broader Similarweb platform.”
Admetricks CEO, Felipe del Sol, who co-founded the company with CTO, Patricio del Sol, said, “We are proud of what we have accomplished in the past decade and of showcasing that software created in Chile’s growing tech community can have worldwide impact. We call our employees ‘data lovers,’ and we are honoured to be joining Similarweb’s larger family of digital data lovers who put that value into practice every day. Together we will be able to offer a more comprehensive solution for marketing and advertising across channels.”
Admetricks’ software-as-a-service products include Admetricks Ad Intelligence, which provides estimates of competitor ad spending and results, and Admetricks Media Planner, which assists with planning and budgeting for media campaigns.
