Shopify to Develop Tools for Israeli ecommerce Market
The initiative has taken place after the strategic partnership with BOA Ideas, launching Shopify Plus Agency in the Israeli Market
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Shopify, an ecommerce platform, has decided to open its first Shopify Plus agency in the country, offering advanced strategies and technological tools adapted specially for the Israeli market and making it easy to expand to overseas activity.
“Up to now, the assumption was that the Israeli market was very small, but Shopify looked at the number of online stores and at surfer traffic in Israel, and saw that revenue was higher than expected in relation to the market. In the past two to three years, our market has overtaken other markets around the world,” said Amos Shacham, CEO of BOA Ideas, which will be a Shopify Plus agency in Israel.
“Of course, the war has had an impact on e-commerce activity, but not always downward. The brands that have been hurt are those based on mall and street stores, but there are also consumer brands that have experienced growth in revenue. We are not seeing a hit to e-commerce and a downturn in business, only a shift. For the time being, the market is stable and strong. True, there are those that have been hurt, but others were in difficulties even beforehand, and announced their closure only because of the timing of Azrieli,” Shacham added.
“The platforms that shut down are those that chose to develop the solutions themselves, and not buy something ready made. This means very high expenditure on software development and routine maintenance, amounting to tens of millions of shekels annually. They could have been profitable and successful, had they not spent these sums on technology,” Shacham concluded.
