SAS Partners with Retail Media Players
SAS 360 Match empowers multi-channel retailers to deliver personalised, contextually relevant advertising campaigns across various channels.
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Retail media will make up one-fifth of worldwide digital ad spend this year, according to EMARKETER, and in the US, it’s the second fastest growing major ad format. With such rapid growth, retailers are eager to use their digital properties to reach the eyeballs of consumers at the point of sale while monetising their ad inventory.
In response to demand for improved targeted advertising practices using first-party data, SAS, the provider of a fully independent, first-party ad server SAS 360 Match, has built a robust ecosystem that addresses challenges that exist throughout the retail and commerce media lifecycle.
The main challenge facing media retailers is having the right data, sourced from the right repositories, to deliver a precise and tailored message at or near that exact point of purchase – whether it’s in-store, in-game, in-stream, in-app, or via email, web, or social channels to help them compete with traditional advertising while diversifying retail revenue streams.
Powerful Collaborators in the Advertising Ecosystem
SAS has assembled some of the top retail media companies in the industry to be part of its retail media ecosystem to help companies of all sizes and resources optimise revenue streams.
Cruxo automates and optimises advertising management in retail media, helping retailers to efficiently allocate budgets from multiple vendors.
DanAds is a provider of self-serve and automation advertising technology. Their innovative platforms empower retailers, publishers and advertisers to efficiently manage, optimise, and scale their advertising campaigns.
M-Cube is a European provider of delivering engaging digital experiences and innovative in-store communication solutions that elevate brand engagement.
Nexta.io is a global self-service advertising platform that simplifies campaign creation, and optimisation for advertisers.
Viztrade makes selling ad inventory easy. Through the use of self-serve and automation, media owners are able to build revenue and streamline workflow.
“SAS is thrilled to announce our collaborations with new solution providers and technology companies marking a significant step in levelling the playing field for retail media,” said Cornelia Reitinger, Head of Adtech Business Development at SAS.
“This collaboration removes barriers for businesses of all sizes, helping them harness the transformative power of retail media without requiring the resources of industry giants. This initiative reflects our dedication to fostering inclusivity and innovation in the retail media sector, ensuring that every company, regardless of its size, can flourish in the digital marketplace.”
Building the Retail Media Proposition of the Future
SAS’ Adtech solution, SAS 360 Match, empowers multi-channel retailers to deliver personalised, contextually relevant advertising campaigns across various channels.
- SAS 360 Match not only generates and utilises first-party data, but also smoothly integrates with retailers’ existing zero and first-party data resources. Combined with our technology partner solutions, SAS 360 Match helps retailers to personalise campaigns both on their own digital properties and offsite, providing a truly omni-channel retail media solution.
- Additionally, SAS offers embedded customer data platform (CDP) capabilities and advanced analytics, allowing clients to generate highly targeted audiences. Regardless of the source, whether it’s data from SAS, Google’s Cloud Platform (GCP) or BigQuery (GBQ), Snowflake, or any other CRM system, SAS 360 Match incorporates these data sources and links digital and loyalty identities.
- By integrating transactional views from these systems, retailers can significantly boost the value of their ad inventory by monetizing high-value audience segments. This means they can continuously offer up-to-date high-quality segments and provide personalised content down to the specific product level in real time.
With end-to-end retail media advertising capabilities, both onsite, offsite, and in-store for personalisation, targeting, and monetization features, combined with a CDP for precise audience segmentation, media retailers unlock unparalleled potential in their digital marketing endeavours by working with SAS’ retail media ecosystem.
