SAP Emarsys and Annex Cloud Join Forces
The partnership between SAP Emarsys and Annex Cloud enhances the companies' ability to empower enterprise brands to foster true customer loyalty with AI-fueled personalisation.
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SAP Emarsys, a customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivise customer interactions and deliver highly personalised, loyalty-driven omnichannel experiences that grow customer lifetime value.
The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specialises in omnichannel incentivisation for transactional, social, and behavioural loyalty activities in exchange for personalised rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.
Erin Raese, SVP GTM at Annex Cloud, said, “At Annex Cloud, we’re passionate about fostering deeper relationships between brands and customers. Simplifying the complexity of enterprise loyalty for the marketer combined with delivering the right message at the right time enhances both platforms and empowers brands to build truly valuable programs.”
Sara Richter, CMO at SAP Emarsys, said, “The partnership between SAP Emarsys and Annex Cloud enhances our ability to empower enterprise brands to foster true customer loyalty with AI-fueled personalisation. Going beyond simple points-based programs, this joint solution enables marketers to focus on delivering highly personalised omnichannel experiences that create value for customers and revenue for brands.”
The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviours, and delivers personalised experiences to collect richer, more relevant zero- and first-party data.
