Sam's Club Ties Up with Roblox, Makes Membership Playable
Sam's Club enters the gaming world as Roblox tie up sees retailer making membership playable.
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Sam’s Club, a chain of membership only warehouse club retail stores in the US owned by Walmart, is looking to make waves in the gaming world, with a Roblox integration that lets players unlock real deals in three games: Cake Off; Chained (2 Obby); and Paradise RP.
In a LinkedIn post, W. Joe DeMiero, Interim Chief Marketing Officer, said: “This is a bold new way to connect with the next generation of members – meeting them where they are, how they play, and delivering the savings they’ll love.”
He added: “Big shoutout to Leslie Shepard (Associate Director, Brand Marketing at Sam’s Club), Kenneth Greene (Associate Creative Director), Carolyn Getches (Producer) and our amazing partners GEEIQ, Roblox and Sawhorse Studios for helping us bring this to life. To become the best club retailer, we can’t just talk about innovation – we have to make membership playable. And today, we do.”
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