Quantum Metric Launches Spring 2025 Digital Analytics Product
These features reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data.
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Quantum Metric, the customer-driven digital analytics platform, announced its Spring 2025 Product Launch, introducing AI-powered innovations and other platform enhancements that remove the complexity of digital analytics.
The latest product offerings make it easier than ever for organisations to unlock customer insights, drive team adoption, and optimise digital journeys with confidence.
“At Quantum Metric, we’re empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences,” said Mario Ciabarra, CEO and founder of Quantum Metric.
“Our Spring Launch simplifies the complexity of digital analytics, helping teams make faster, more confident decisions. With the latest innovations in Felix AI, we’re redefining how organisations access customer insights—and this is just the beginning of what we’ll deliver in 2025.”
This latest Launch marks a significant evolution of Quantum Metric’s Generative AI capabilities, expanding upon the foundation laid with the introduction of Felix AI in April 2024. The initial launch of Felix AI brought Gen AI-powered session summarisation to the platform, leveraging Google Cloud’s Gemini to provide quantified, real-time summaries of individual customer sessions.
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The Spring 2025 Product Launch introduces Felix AI User Summaries, offering a holistic, AI-driven view of user behavior across multiple sessions and devices. User Summaries provides greater depth to automated insights and helps teams track behavioral trends with unprecedented efficiency.
Also included in the Spring Launch are enhancements to Quantum Metric’s core platform that help organisations access and share a deeper understanding across teams, including non-digital roles. This includes:
- Dimensional Dashboards – Eliminate the complexity of manual filtering by enabling teams to instantly visualise data through key dimensions, such as device type or loyalty status. This empowers broader teams to analyse and act on insights faster.
- Funnel Creation from Replay – Simplifies the transition from observation to action by enabling teams to create funnels directly from session replays, streamlining workflows and increasing adoption across teams.
- Funnel Steps Over Time – Eases the challenge of understanding how customer journeys evolve over time with enhanced visualisation capabilities that enable proactive optimisation of key touchpoints.
- Dimensional Alerting – Simplifies alert creation and expedites root-cause diagnosis by grouping related alerts based on key dimensions, providing immediate visibility and helping teams address issues before they impact the customer experience.
These features, along with additional platform enhancements, reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data for product, technology, analytics, marketing, and customer support teams. All products were introduced during today’s virtual launch event.
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