Qualtrics Launches CrossXM
CrossXM allows organisations to predict how employee experience investments will pay off in brand value. Qualtrics launched CrossXM to provide company leaders with automated insights into how their employee, customer, and brand experiences impact one another, helping them identify actions they can take to drive the biggest impact across their businesses. With Qualtrics CrossXM, organisations […]
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CrossXM allows organisations to predict how employee experience investments will pay off in brand value.
Qualtrics launched CrossXM to provide company leaders with automated insights into how their employee, customer, and brand experiences impact one another, helping them identify actions they can take to drive the biggest impact across their businesses.
With Qualtrics CrossXM, organisations can understand how employee experience metrics, such as manager support, career development, and recognition, directly impact customer outcomes.
“Leaders instinctively know that engaged employees deliver great products and great customer service, positively impacting their brands’ reputation as well as boosting customer engagement and spending,” said Brad Anderson, Qualtrics’ president of products and engineering, in a statement. “CrossXM gives organisations the ability to predict how employee experience investments will pay off in brand value and customer outcomes, a powerful innovation that will change how companies prioritise investments in their most important asset—their employees.”
In early 2023, organisations will also be able to connect their customer experience and brand experience programmes, identifying specific customer experiences that will most impact brand equity.
